A2- Planning

  

Read Chapter 3 (Attached) and view the required videos on PESTEL Analysis and the Five Forces Framework. From Attached case – AirBnB in 2018, analyze the six components of the Macro-Environment and the Five Forces Model. (500 words with references)

For this assignment:
·  Prepare a brief PESTEL Analysis for the case. Address all six elements.
·  Prepare a brief Five Force Analysis for the case. Address all five forces.

Required Videos:
PESTEL Analysis EXPLAINED | B2U | Business To You – https://www.youtube.com/watch?v=bYn4CyL3r5w&feature=youtu.be

Porter’s 5 Forces EXPLAINED | B2U | Business To You

Textbook: Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2020). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 22nd Edition. McGraw-Hill. ISBN: 978-1-260-07510-6
Chapter 3

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