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extra_credit_bus060_marketing_i_extra_credit_project.doc
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WE ALL SCREAM FOR ICE CREAM!
MARKETING MIX WEBSITE COMPARISON
For this project you will go to three websites and fill in the answers to the questions regarding the
Marketing Mix for each company. The websites are:
http://www.mayfielddairy.com/
http://www.benjerry.com/
Blue Bell
Product
(describe packaging)
Product
How many flavors
does each brand
offer?
Product
Does the company
sell other products
besides ice cream? If
so list.
(not counting Tshirts or anything
with the company
name on it)
Product
What is the slogan?
Product
Does the company
identify its top
flavors? If so, list the
most popular flavors.
Place
Where are the dairies
that make the ice
Mayfield
Ben and Jerry’s
cream located?
Place
What stores are these
products sold in?
Place
How is ice cream
transported to the
stores?
Price
How much does each
product cost?
You may have to fill
in this question later
by researching prices
at a store.
Promotion
How did you like the
website? List
strengths and
weaknesses of each
Promotion
Does the website
offer any coupons?
Promotion
Does the company
provide a tour of its
facilities? Take one
tour of each
company. Rate the
tour from 1-10
Strengths
Strengths
Strengths
Weaknesses
Weaknesses
Weaknesses
Promotion
Does the website
include recipes?
Promotion
Does the company
support any causes
or charity?
Promotion
Does the website
offer games? If yes,
List the types of
games offered- then
rate them on a scale
of 1-5 for amount of
fun. 1 being boring
5 being really fun!
…
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