business course

  

Please read the attach Business Model and Strategic Plan Part I and II to complete this paper.Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan.Identify key trends, assumptions, and risks in the context of your final business model.Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis.Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:Market shareRevenues and costsProfitabilityCompetitive positionCustomer Value Perspective, which includes strategic objectives in areas such as:Customer retention or turnoverCustomer satisfactionCustomer valueProcess or Internal Operations Perspective, which includes strategic objectives in areas such as:Measure of process performanceProductivity or productivity improvementOperations metricsImpact of change on the organizationLearning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:Employee satisfactionEmployee turnover or retentionLevel of organizational capabilityNature of organizational culture or climateTechnological innovationEvaluate potential alternatives to the issues and/or opportunities identified in the SWOT Analysis paper and table you completed in Week 3.Create at least three strategic objectives for each of the four balanced scorecard areas. Base your solutions on a ranking of alternative solutions that includes the following:Identify potential risks and mitigation plansAnalyze a stakeholder and include mitigation and contingency strategies.Incorporate ethical implicationsDevelop a metric and target for each strategic objective using a balanced scorecard format.Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, “The percentage of increase in market share.” The target is the specific number to be achieved in a particular time period. The target for the metric of “Increase market share” could be “Increase market share by 2% for each of the next 3 years” of an increase of 2% per year for 3 years.)Outline a brief communication plan discussing how you will communicate the company’s strategic objectives that includes the following:Define the purpose.Define the audience.Identify the channel(s) of communication and why you selected that channel.Format paper consistent with APA guidelines.
20170413063008a_synopsis.doc

bus475r6_strategic_planning_outline__1_.doc

20170408194955business_model_and_strategic_plan.doc

Unformatted Attachment Preview

1
Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Cloranique Henderson
BUS/475
April 15, 2017
Faculty Name
2
EXTERNAL ENVIRONMENT
IMPACTING FACTOR
STRENGTHS
WEAKNESS OPPORTUNITIES
Legal & Regulatory
THREATS
Diverse legitimate
frameworks in nations
of operations. The
organization needs to
satisfy the legitimate
limitations to be
permitted to work in a
nation. This uses up a
considerable measure
of cash as it tries to
satisfy the
confinements and to
contract employees
whose attention is
exclusively on
guaranteeing
consistence with set
principles in nations.
Global
Revelation of new
global markets.
Economic
Economic drop in the
3
US & Europe.
More grounded dollar
that is antagonistically
influencing the
measure of abroad
income.
Technological
High innovative
improvement rates.
The organization
requires to put a ton of
resources in innovative
work to guarantee that
it stays up with the
latest with the
innovation changes.
Innovation
Brand products &
services will expand
income
Innovation
facilitates planning
for a long time.
4
Spread services &
software sectors.
Social
Developing data on
request instruments
market.
Environmental/ecological
IBM’s reliance on vast
business is likewise a
twofold edged sword.
Serious competition
implies that business
need to think of
options for raising
income. This implies
for a business to
survive, it needs to
outline items for the
littler firms.
Competitive analysis
Expanding interest
•Expensive software &
of cloud based
service solutions
software. IBM’s has
a chance to enter
•High competition in
and overcome new
the distributed
markets by
computing market
5
satisfying these
requirements.
•Intense competition in
prescient analytics
INTERNAL ENVIROMENT
IMPACTING FACTOR
STRENGTHS
Strategy
It has an
WEAKNESS
unmistakable
methodology
including; data
analytics, its cloud,
building portable
security in
organizations.
Structures
Strategic
Acquisition
Process & Systems
Driving supplier of
it services.
Resources
Dormant
development
coming about
because of
powerless
OPPORTUNITIES THREATS
6
customer
spending,
drowsy demand
coming from
software sector.
Goals
Strategic Capabilities
Development in
Key activities
key objectives into
are developing
intriguing new
at a solid rate,
territories
yet its center
New
business are
collaborations with
definitely not.
Microsoft what’s
more, Apple will
fortify the business
with co-created
cloud based
middleware &
applications.
Culture
Concentrate on
developing the
gainfulness
levels has
7
prompted
decrease of the
aggregate
representative
advantages
when contrasted
with its rival.
This has
prompted a poor
demeanor
among the
workers as they
feel that the
organization is
not investigating
their needs. The
general impact
is wasteful
execution
because of low
inspiration
levels.
Technologies
Open power
8
program give base
advancements to
abroad firms
subsequently new
abroad
collaborations.
Innovations
Expansion
Intellectual Property
The organization is
outstanding for its
licensed
innovation
management
everywhere
throughout the
world. Along these
lines, organizations
frequently look for
its administrations
to guarantee the
security of their
protected
innovation and
keeping
9
implementing
them by means of
consultation and
market examine.
Leadership
Brand Reputation
Economic, Legal, and Regulatory Forces and Trends
The economic patterns worldwide are fluctuating with moderate development rate in the
Western areas and higher development rates in the upcoming economies, for example, India &
China. Universal organizations are presently moving to put resources into the developing nations
to get advantage from new markets & cheap manpower. The proof can be seen with China
developing at a normal rate of 7.5% and U.S.A averagely at 3%. Socioeconomics change also is
another financial pattern worldwide (Tang, Teo, & Wei, 2011). The aged populace is developing
at a rate of 200% or more every year while the youthful generation grows gradually particularly
in the established markets. The change implies that organizations need to think of a broadened
line of items to deal with the aging populace while in the meantime attempting to enroll youthful
laborers into their organizations.
Likewise, data innovation improvement worldwide is making it simpler for individuals to
obtain merchandise and ventures whenever anyplace on the planet. To contend viably, every one
of the organizations need to adjust to offering items both through the web and physical stores to
serve every one of the customers.
10
There exist fixing of legitimate & regulations in numerous nations. Governments are
acquainting legitimate frameworks with shield the local organizations from intense competition
that accompanies global organizations. The guidelines additionally secure the privileges of
laborers by guaranteeing that they get an acceptable wage. They additionally advocate for
different advantages, for example, human services and work wounds protection. A case of
regulatory structure is when the government endeavors to guarantee that no organization hoards
the economy as that would prompt uncalled for government.
Critique How Well the Organization Adapts to Change
Apple has possessed the capacity to adjust to changes in the past in a moderate way. For
instance, it took the organization quite a long while to change from being a manufacturing based
organization to service conveyance in the market. The failure of the management to settle on the
correct choices to change with the patterns in the market, prompted the 1990 emergency in the
organization. In 1993, the organization enlisted the hugest misfortune in its history (Tang, Teo, &
Wei, 2011). It was however ready to recoup through the acquaintance of another CEO to manage
the company. Since the organization did not recognize the real issue for long time demonstrates
that it not easy to change. Presently, the offers of the organization are declining and the
organization is confronting significant competition from Google and different organizations. For
instance, it was not able win back a critical government contract since items had less quality
when contrasted with Amazon. Apple is yet to roll out any improvements to recoup from the
falling benefits. It will enthusiasm to watch how Apple arrangements to stay aware of the
adjustments in the environment sooner rather than later.
Supply Chain
11
Apple has possessed the capacity to adjust an incorporated supply structure for the
majority of its organizations. The supply structure includes every one of the parts of the
organization ideal from acquirement of stock, production of products, a coordination’s division
& client relations & satisfaction (Weele, 2015). It is in a similar production network that stock
administration is directed to guarantee proficiency in the organization.
To have a beneficial outcome in the organization, the organization ought to do
stakeholder’s training. Train the providers to guarantee they comprehend the need to give quality
items, converse with representatives so they can better serve the clients and find what items are
required in the market. Taking after the above strides will make higher incentive in the
association and prompt higher incomes.
Issues and/or Opportunies
The best opportunity accessible for the organization is introduction into available
new markets. Globalization has made correspondence simpler and it is conceivable to purchase
items from anyplace on the planet. Hence, through publicizing, the organization can serve clients
from anyplace.
Hypothesis Surrounding Each Issue
2. Extreme competition is a noteworthy risk to IBM. There are various organizations
delivering similar items and providing them to a similar market. IBM needs to concoct particular
exercises to make their products to be more competitive
12
References
Tang, C., Teo, C., & Wei, K. (2011). Supply chain analysis (1st ed.). New York: Springer.
Weele, A. (2015). Purchasing & supply chain management (1st ed.). Australia: Cengage
Learning.
Business Model and Strategic Planning Outline
BUS/475 Version 6
1
University of Phoenix Material
Strategic Planning Outline
I. Title Page
II. Table of Contents
III. Executive Summary
IV. Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition
V. Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Supply and
Value Chain Analysis
VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic
Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan
VII. Conclusion
VIII. Reference Page
Running head: BUSINESS MODEL AND STRATEGIC PLAN
Institution:
Course title and name:
Name:
Instructor:
Date:
1
BUSINESS MODEL AND STRATEGIC PLAN
2
Introduction
Due to the dynamic business environment in the business world today, it is important for
any company to consider strategic planning, especially when inventing a new product in the
market. This is because it will help the company to gain a competitive advantage. It is, therefore,
important for any business organization to have a well-written mission, vision, and values
because they play a fundamental role in determining how the company will operate in future.
The new product should also meet the needs of the customers, stakeholders and the employees so
that there is an efficient management in the company.
This paper will analyze the importance of innovation in conceptualizing the business. It
will also explain the business vision, mission, and values for the new service of the company
division. Besides, the paper will also look at some of the customer needs and how they can be
addressed using the new product. The company that I will deal with in this case is the Apple
Company. It is a technological company that is based in Cupertino in California. The company
develops, sells and designs cellular phones and other electronic devices to consumers around the
world.
New Service for The Company
Customer Needs and Achieves Competitive Advantage.
The electronic industry has faced stiff completion in the recent past. There are many
similar companies such as Samsung and Lg that provide similar mobile devices like Apple
Company. The company will, therefore, aim at focusing on the needs of the consumer needs. The
most critical need that the new service will provide is offering repair services to the esteemed
BUSINESS MODEL AND STRATEGIC PLAN
3
customers in case their mobile devices break. This will help the company to gain a competitive
advantage.
Gaining a competitive edge over the similar mobile providers is one of the key aims of
the company. The company will focus on adhering to the core values of the enterprise such as
deep collaboration and cross-pollination with the groups so that they can innovate new repair
systems that others cannot afford to offer. The executives in the company will also focus on
making investments that will help in promoting innovation of the device repair services of the
enterprise. Focusing on innovation and invention will help the company to know about some of
the changes that are likely to occur in the market (Sun, 2014). This will helps the company to
offer affordable repair services for the consumers with the latest mobile hardware thus gaining a
competitive advantage.
The new product will help the company to gain a competitive advantage because it will
have a positive brand image in the market. This will enable it to be easily recognized by the
potential customers in the market. Apple Company will also have a high control over its public
image which will make the brand to be seen first by the customers thus attracting more
customers and gaining a competitive advantage.
Vision Statement/Business Model
The strategic plan of a company should have a vision statement. This is because it provides us
with the ability to know about the image of what the company aims at achieving in future if the
mission of the company is achieved. The vision is, therefore, the declaration of the organization
BUSINESS MODEL AND STRATEGIC PLAN
4
of its set mid-term and long-term goals. A Business model is a strategy that is employed by a
company so that it can generate revenue from the service that is being offered. In this case, the
business model will help Apple Company to market its new service that is offering mobile
device repair to the customers. The model that will be used by the company is the offering the
services through the retail channels and the partners in the retail and web channels. The model is
a variation of the razor and blades model which will mean that the company will sell the
products at a low price to increase the sales of the complimentary products (Dhebar, 2016).
Vision, Mission and Value
The vision of the new company is to build a strong relationship with the local customers
through the implementation of a strong marketing plan that will enable the company to have the
international relationship as the best company in offering quality services to the customers. The
mission statement, on the other hand, is to provide the esteemed customers with a solution to the
repair of their mobile phones. This will enable the company to create a rapport with the potential
customers in the market. Some of the core values for the new service in the company is
dependability offering innovation and also community involvement. The core values entail the
guiding principles that are valued by the stakeholders in the company.
The above vision, mission and core values are in align with those that are formulated by
the organization because the company aims at innovating new products in the market. It aims at
controlling the technologies in the market. Also, their enterprise aims at ensuring that there are
high standards of community development and engagement in all its products (Rachet, 2014).
This corresponds to their mission and vision of the new service that will be provided by the
company. The mobile service sector for the new product will focus on providing quality services
to the consumers.
BUSINESS MODEL AND STRATEGIC PLAN
5
Summary
In summary, the implementation of the new service in the market in conjunction with a
well-structured strategic plan will help Apple company to be one of the leading businesses in the
technology industry. The core values of the company will be well elaborated in the mission and
vision statement of the enterprise. These values structured by the management of the business
will play as a guiding force in the company for the decision-making the process by the
employees, managers and the executives. The core values for the stakeholders also need to be put
into consideration. Through the implementation of this plan, the company will achieve its
mission, expand the market structure and gain a competitive advantage over the competitors.
Guiding Principles and Values
Some of the guidelines for the decision is commitment and offering quality services to
the consumers. Through the adoption of the new product, the company will perform the role of
social responsibility because it will ensure that there is community development by offering
high-quality services. It will also build the strong relationship with the community members as
well as focusing on the ethical behaviors that are accepted by the community members.
Conclusion
In conclusion, the new service which is the provision of repair services for the consumers
will enable the company to achieve the mission and vision of Apple Company. The new service
will be designed in such a way that if fits with the organizational mission, vision, and the core
values. Since it is necessary to observe the social responsibility issues, the new service will be by
these guidelines. This will help it to gain a competitive advantage and achieve the set goals and
objectives.
BUSINESS MODEL AND STRATEGIC PLAN
6
References
Dhebar, A. (2016). Razor-and-Blades pricing revisited. Business Horizons, 59(3), 303-310.
Morris, M., Schindehutte, M (2015). Is the business models a useful strategic concepts?
Conception, theoretical, and empirical insight. Journal of Small Business Strategy, 17(1),
27-50.
Rachet, B. (2014). Swot Analysis of Apple Inc. Docs. School Publications.
BUSINESS MODEL AND STRATEGIC PLAN
7
Sun, C. C., Lin, C. C., Chang, S. C., & Tasi, H. Y. (2014, January). The Role of Strategic
Alliance in Gaining Sustainable Competitive Advantages. In Academy of Management
Proceedings(Vol. 2014, No. 1, p. 13105). Academy of Business Management.
Tidd, J., Bessant, J. R., & Pavitt, K. (2013). Managing innovations: integrating technological,
markets and organizational changes (Vol. 4). Chichester: Wiley.
Freel, M. S. (2015). Pattern of innovations and skills in small firms. Technovation, 25(2), 123134.
Cooke, P., & Wills, D. (2014). Small businesses, social capital and the enhancements of business
performance by innovation programmes. Small business and economic, 13(3), 219-234.
BUSINESS MODEL AND STRATEGIC PLAN
8
…
Purchase answer to see full
attachment