William Smith and
Julia Morin met each other during cycling competitions in Brooklyn, New
York two years ago. Each of them worked in specialty bicycle shops in
Manhattan as high-end mechanical technicians. Recently, they began to
‘dream’ about the possibility of combining the two shops; then, starting
up a third shop in Brooklyn. Their shop owners loved the idea, but the
twenty-five current employees in each of the downtown Manhattan shops
considered the start-up store in Brooklyn a threat.
William and Julia are faced with resolving this intragroup conflict for
both shop owners before they will agree to consider working together to
sponsor the financing for a third shop in a borough of New York and
outside New York City. Another challenge they must overcome is the group
dynamics in each of their bike shops given each considers the other a
primary competitor. This conflict has been going on for the past ten
years since each shop opened. Now, they must convince the owners that
their employees can become team players given their technical and
customer expertise.
You are close friends with William and Julia, who seek your advice and
input before they meet with their bosses to propose their strategy for
trying to turn individuals into team players. They have set up a
get-together in a favorite local bistro to take notes and draft their
presentation the next day.
Analyze the intragroup conflict and dynamics in this case study and
prepare a written plan for William and Julia to put into action. Reflect
on the course materials; then, explain how start-up organizations can
create team players. Substantiate your reasoning using APA citations for
referencing resources applied to make your case to William and Julia.
They are counting on your expertise and input before their important
meeting.
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