Read:
Unit 7: Reading Assignments [Attachment]
Ktalmassov, K. (2019, April 3). Hierarchical Bayesian Modeling in R for marketing program evaluation. https://medium.com/@italmas2010/hierarchical-bayesian-modeling-in-r-for-marketing-program-evaluation-bc4674e69ff1
PyMC Developers. (2020, November 1). A Bayesian approach to media mix modeling by Michael Johns & Zhenyu Wang. [Video] YouTube. https://youtu.be/UznM_-_760Y For the ESSAY:
Identify a major purchase decision that a household or organization would face. Identify several different people who would have a voice in this decision. Explain the role (leader, veto, consultation, or inform) that each would want to play.
Explain the role that each should be allowed to play. ***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.