The business that this camapign is concerning is Vegas Valley WInery.
Please see rubric & new media campaign outline attached.
Please list 5 different catagories (headers) in the paper
1. Campaign Theme
The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used.
The theme for this campaign is something along the lines of Bringing people together to enjoy food, music, and activities through wine
2. Campaign Strategy
A campaign strategy model provides a framework for your marketing efforts that gives you a logical sequence to follow to make sure you take advantage of the tools and digital marketing channels that are right for you, and it keeps your efforts on track during the execution and implementation phases.
These are the goals, objectives, strategies, tactics listed in the outline that is attached. Please expand on these
3. Messaging Approach
A messaging strategy is the key to successfully marketing your business. Its how you position yourself, its your communication methods, and it influences every bit of text connected to your business.
4. Time Frame
The longer a customer sees a particular ad, the easier it is to ignore. This is especially true if your ad appears in a crowded space with lots of distractions, or if there are a lot of other ads around.
This campaign will run 3 months
Please narrow in on which strategies will be implemented at what time
5. Evaluation & Analysis
Explain how the new media campaign will be measured and specific metrics to be used for evaluation, including return on investment.
Include how the results will be analyzed.
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