You will conduct secondary research in academic journal database and write a literature review paper on
consumer behaviors in e-commerce or social media environments. This assignment requires you to review the
literature on consumer behaviors in the online environment in electronic database. You have to find at least 3
journal articles which discuss a particular theory or issue related to economics of e-commerce. Summarize
these three articles and write a critical literature review research paper. This paper should include a cover page,
an abstract, part 1, part 2, and part 3. The abstract is a concise (not to exceed 120 words) summary of the
study. A good abstract contains the research problem, the research methodology, the major findings, and the
implications of the findings. Part 1 is the summary of the journal articles. Part 2 is your discussion
section. In this section, you compare the findings of the articles which you summarize in part 1. Here are some
questions to ask: 1. Are the findings consistent or contradictory? 2. Do the findings of these studies support the
concepts/theories in the textbook? You need to apply concepts from your textbook to write the discussion
section. Please clearly identify the concept (e.g., business models, pricing, search engine marketing, social
media marketing, data mining) from your textbook. Part 3 is the conclusion section. You will identify the
limitations of the studies which you reviewed, and then provide suggestions (e.g., topical and methodological
suggestions) for future studies in Part 3. Please use headings for each part in order to present your work in an
organized way.
Your paper must have in-text citations and at least 4 references (your textbook and 3 journal articles).
Recent Comments