The supply chain deliverable
This document requires you to compare and contrast the business you are imagining with some other existing business that you know and believe will end up having similar supply chain issues as yours, even if the actual product and market space is totally different. Your goal is to use a concrete example to help you reason about a number of issues that are new to you, but are also critical.
a. Identify the company or organization that you believe has supply chain and distribution issues that are likely to be similar enough to those that you believe it should serve as a model. Given what you have read and the research you have performed, why do you believe this firm is a good match?
b. What are the key processes at the heart of the supply management segment of the business, how are they similar, and why do you believe these processes will be crucial to your business success as you start up, grow, and mature as a business? Be sure to address the various options for selling (e.g. direct as in retailing or indirect via other distribution channels.)
c. What do you believe are the new and important trends in supply chain and customer relationship management that you believe your model business has done right and why do you believe these aspects are similarly important to your new business?
d. How does your model organization deliver product and/or service to its customers and deal with the up, downs, and changes in the technology, the consumers, and the marketplace? What lessons have you learned and how did they influence your vision?
e. At some point, someone has to sell something to the actual consumer. How would you ensure that those individuals, whether they be your employees or those of some distributor, partner, or franchisee, provide the kind of pre-sale, sales, and post-sales experience you believe is important for your current and long-term success? How does your model firm do it? Are their any examples of anyone doing significantly better? If so why do you believe it?
Are there any potential changes to your vision based on any new insights from this weeks work? If so, be sure to capture them so you can address them at the end of the course.
As with the previous, this deliverable should be consistent in style and format with the others you have produced and should be 3 to 4 pages in length.





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