Directions:
Every industry in business has several competitors on the market for consumers to choose from a variety of products. The products will have different offerings to support the strengths and to be able to differentiate themselves from the competitors on the market.
Consider your current cell phone brand. If you dont have a cell phone, select a cell phone currently available on the market. Describe your phone using the Marketing Mix (Product, Price, Place, Promotion). What is the product brand and features? How is the product priced and how does the price compare on the market? Where did you purchase your phone and what are the different place available for purchase (online, in-store)? How is the company promoting the product?
Copy, paste and complete the assignment using this format below:
CELL PHONE BRAND: Identify the cell phone including the company, brand and product
Marketing Mix:
Product:
Description: Describe the product itself
Features: use bullet points to identify the features:
Price: Define the products price
Competitors: Discuss how this price compares to competitors in the market
Promotion: Define the promotions used by the company using bullet points for each promotion:
Place: Discuss where you purchased your phone
Options: Use bullet points and list different places/distribution channels for which the phone may also be purchased.
References: Cite your sources in APA format.
Recent Comments