Part One:
After reading the chapter on Sponsorships, please answer the following:
Why would a company sponsor an event?
How would that sponsor determine or measure if it was worth it (ROI)?
As an event planner what should you look for in a sponsor?
Are there positive or negative considerations in selling sponsorships?
Whats the difference between sponsorship and philanthropy?
What is in-kind sponsorship?
Part Two:
Select an event and research their current sponsors and sponsorship packages. Answer the following:
Do they offer tiers?
What does it cost and whats included?
If you were a marketer for this organization, tell me two other sponsors you would target and why?
What makes your event the right fit for them?
What would they get?
How will sponsoring your event help their business?
How would you help your sponsors determine ROI?
Provide a link to their sponsorship information.
Everything should be summarized in your own words though. Do not copy and paste sections or bullet points from their website for the assignment.
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