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answered: >>>>I NEED THIS BEFORE 11:30!!<<< Discussion Board Unit 5 As

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>>>>I NEED THIS BEFORE 11:30!!<<< Discussion Board Unit 5 Assignment: The buyer decision process consists of five stages: Need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior. For some products this process is rather short and for others it is quite lengthy. Describe a decision process that is simple and one that is complex, indicating the steps. SOURCES: Include one outside soure! -PLUS- Textbook: Armstrong, Gary and Kottler, Phillip, Marketing: An Introduction, 13th edition (Pearson Publishing: New Jersey), 2017 Terms & Theories: are attached in file. Graded On: • Incorporating vocabulary and/or major concepts from the chapter • Incorporating examples and quotes from any articles assigned to reinforce your points • Making sure you work to move the discussion forward • Bring in information from other sources • Pose your own thought-provoking questions • Offer examples from personal experience

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