you will develop/design an IMC campaign to be used for promoting your product or service, including segmentation (target audience), objectives (informative, persuasive, or reminder), and message content, structure, and format.
Here are the guidelines for this discussion question.
Based on your stated objective and designated target audience, select two (2) non-digital marketing deliverables using two (2) different channels/media types from this list:
Advertising
Public Relations
Sales Promotion
Personal Selling
Brand Image
Direct Marketing
Create/describe the content for each of the promotional deliverables. Be clear in your description.
Based on your stated objective and designated target audience, select two (2) digital marketing deliverables using two (2) different social media platforms, such as, but not limited to:
Facebook
Instagram
YouTube
Write/create each of the two messages that you will disseminate through the social media platforms of choice.
Provide a one-paragraph explanation describing why you have chosen these approaches and how they are appropriate for your audience. Provide support for your discussion.
For your two discussion question replies to classmates, examine two of their deliverable selections (one from each category), and state if you agree or disagree with their selection and their message content. State why or why not.