For this assignment you will work in your selected groups and collaborate. As a group consider different brands you would like to work on for your IMC Plan project. One of these brands will be your final brand choice for your group IMC plan project. These are brand of your choice, brands you like, brand you are interested in. Decide on one final brand. Consider the brand by using all the knowledge you have acquired in marketing, such as understanding target markets, assessing the 4 Ps etc. Choose a fashion or lifestyle brand.