Using the Blueview Footwear product description (https://www.springwise.com/innovation/fashion-beauty/first-ever-biodegradable-sneakers/ ) and website (blueviewfootwear.com), create with your team a publish of a perceptual map for the category, and a positioning statement for the product.
3. Define your brand competitors: 5 minimum, 10 maximum. Research the competition via Google Search, vs conducting a competitive analysis as mentioned in the article
A competitive analysis will reveal your direct and indirect competitors, as well as your strengths and weaknesses in relation to them.
Consider this when conducting your competitive analysis.
A description of your target market
An in-depth knowledge of your target audience
Details about your product or service
Differences between your current marketing strategies
Differences in customer reviews
For the first two points - A description of your target market
An in-depth knowledge of your target audience , I will give you some already written that you need to combine together.