Pretend that you are planning a campaign that encourages students of xxx University MA in Communication program to donate money to a nonprofit organization (e.g. the Red Cross). Recommend one (and only one) source and justify your choice, based on this weeks review of source credibility and receiver characteristics. When recommending your source, you can either name it (e.g. Robert Cialdini) or describe it (e.g., a prominent scholar in the communication field).
Reading:
1. Gass & Seiter, Chapter 4, pp. 74-93.:
2. Cialdini, R.B. (2021), Influence: The Psychology of Persuasion (New and Expanded). New York, NY: Harper Business:
A. Chapter 3: Liking, The Friendly Thief
B. Chapter 5: Authority, Directed Deference