Attached is the marketing plan
how you will tell your target market that your product exists. It is now time to develop an Integrated Marketing Communication plan. This will include developing mock-ups of the items you will be using to promote your product. Your plan must include one outdoor media component with two deliverables.
All of these must be well designed and created. They should be to the point that you could walk out and use/implement them. That level of professionalism and completeness is expected. This includes providing all copy/materials/mock-ups for each deliverable.
you must discuss the following:
Target Audience
Key points integrated into each message
Appeal used in the message
Purpose/reason for the message format used