Assignment Description
Checkpoint Assignment is a paper on a startup business. The startup business
should be a Social Startup. Social startup is a for business startup with a social
mission. The following should be covered for the social startup business:
In BUS 180, each student will experience creating a start- up business to produce a
specific product (a good or service). A three to five (3-5) page written research
paper on the start- up business, the product and the market structure of the
industry is required. The paper needs to present sections on the product
information, this may be a good (tangible product) or a service (intangible product);
and the initial and potential scope of the market in which the product will be
supplied.
In addition, the written paper should have sections on the degree of the existing
competition and the characteristics of the rival producers/organizations; the
characteristics of the buyers and the potential demand for the product; and the
strategy of the start- up business for pricing with regards to elasticity, production
and maintaining its competitive advantage. Finally, a critical analysis of the findings
and conclusion and the implications for the start-up business need to be addressed
in the paper. The paper must be written in APA format
Assignment Requirements
o The specific components of the proposed start up business should include:
o Product description
o Scope of the market
o Market Structure
o Degree of competition, availability of substitute and barriers to entry
o Potential demand
o Elasticity
o Industry Trends
The written plan should specifically address the following:
Product and the initial and future scope of the market (local, national,
international/global) that the proposed business intends to serve.
Market structure, degree of competition and the availability of substitutes
initially and in the future, locally and globally for the proposed product.
Various barriers to entry to the market in which the proposed business will
compete.
Demand and buyers of the proposed product.
Price, income and cross elasticity of demand for the proposed product and
their influence on the various pricing and production strategies of the
proposed business. f. Use the Internet and research the current performance
and the future forecast for the industry that your proposed business
belongs.
Specifically identify the product and the initial and future scope of the market (local, national, international/ global) that the proposed business intends to serve.
view longer description
threshold: 10.65
14.29 pts
Summary thoroughly describes the product and the initial and future scope of the market (local, national, international/global) that the proposed business intends to serve.
12.08 pts
Summary describes the product and the initial and future scope of the market (local, national, international/global) that the proposed business intends to serve.
10.65 pts
Summary demonstrated some insight into the product and the initial and future scope of the market (local, national, international/global) that the proposed business intends to serve.
9.22 pts
Summary demonstrates minimal description of the product and the initial and future scope of the market (local, national, international/global) that the proposed business intends to serve.
0 pts
Summary does not demonstrate description of product and the initial and future scope of the market (local, national, international/global) that the proposed business intends to serve.
/ 14.29 pts
This criterion is linked to a Learning Outcome2. Recognize and evaluate the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product. (SLO 3.4, SLO 13.4)
view longer description
threshold: 10.65
14.29 pts
Summary thoroughly describes the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
12.08 pts
Summary describes the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product
10.65 pts
Summary demonstrated some insight into the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
9.22 pts
Summary demonstrates minimal description of the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
0 pts
Summary does not demonstrate minimal description of the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
/ 14.29 pts
This criterion is linked to a Learning Outcome3. Identify the various barriers to entry to the market structure in which the proposed business will compete. (SLO 3.4)
view longer description
threshold: 10.65
14.29 pts
Summary demonstrates significant insight into the various barriers to entry to the market structure in which the proposed business will compete.
12.08 pts
Summary demonstrates insight into the various barriers to entry to the market structure in which the proposed business will compete.
10.65 pts
Summary demonstrates some insight into the various barriers to entry to the market structure in which the proposed business will compete.
9.22 pts
Summary demonstrates minimal insight into the various barriers to entry to the market structure in which the proposed business will compete.
0 pts
Summary does not demonstrate the various barriers to entry to the market structure in which the proposed business will compete.
/ 14.29 pts
This criterion is linked to a Learning Outcome4. Evaluate and specify the potential demand and buyers of the proposed product. (SLO 3.3, SLO 13.4)
view longer description
threshold: 10.65
14.29 pts
Evaluation and specification of potential demand and buyers of the proposed product demonstrates significant insight.
12.08 pts
Evaluation and specification of potential demand and buyers of the proposed product demonstrates insight.
10.65 pts
Evaluation and specification of potential demand and buyers of the proposed product demonstrates some insight.
9.22 pts
Evaluation and specification of potential demand and buyers of the proposed product demonstrates minimal insight.
0 pts
Evaluation and specification of potential demand and buyers of the proposed product does not demonstrate any insight.
/ 14.29 pts
This criterion is linked to a Learning Outcome5. Identify the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business. (SLO3.1)
view longer description
threshold: 10.65
14.29 pts
Summary represents comprehensive information on the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
12.08 pts
Summary represents information on the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
10.65 pts
Summary represents some information on the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business is adequate.
9.22 pts
Demonstration of knowledge of the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business is inadequate.
0 pts
Summary does not represent information on the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
/ 14.29 pts
This criterion is linked to a Learning Outcome6. Use the Internet and research the current performance and the future forecast for the industry that your proposed business belongs. (SLO 3.1, SLO 13.3, SLO 13.4)
view longer description
threshold: 10.65
14.29 pts
Research and evaluation of the current and future industry trend for the proposed business demonstrates significant insight.
12.08 pts
Research and evaluation of the current and future industry trend for the proposed business demonstrates insight.
10.65 pts
Research and evaluation of the current and future industry trend for the proposed business is adequate.
9.22 pts
Research and evaluation of the current and future industry trend for the proposed business is minimal.
0 pts
Research and evaluation of the current and future industry trend for the proposed business is inadequate.
/ 14.29 pts
This criterion is linked to a Learning Outcome7. Demonstrate proficient writing skills (SLO 13.6)
view longer description
threshold: 10.62
14.26 pts
Writing skills are at high level with almost no errors.
12.05 pts
Writing skills are good with a few errors.
10.62 pts
Writing skills are adequate with many errors.
9.2 pts
Writing skills overall are below average.
0 pts
Writing skills are poor with remediation required.
/ 14.26 pts
Total Points: 0