Again, do not forget to discuss theoretical concepts mentioned in your hypothesis. If you attribute your organizations problem to a lack of profitability, inadequate profit growth, lack of leadership, poor customer service, lack of research, development, and innovation, or ineffective planning, controlling, and organizing, you must research these areas. This section should reflect the use of peer review sources consulted during your literature search. You may further divide Section I by offering subheadings for the types of key theoretical concepts or business problems you are researching. For example, one subheading might be Research on Strategic Vision Failures and another might be Research on Failed Marketing Strategies or Research on Successful Marketing Strategies. Throughout this literature search, possible weaknesses or threats are uncovered for you to discuss. As these areas become apparent, organize the research paper so thatnear the end of this sectionyou can bring focus to the main problem.