Section I: Literature Search. You will have a clear understanding of the type of key theoretical concepts to review in the research literature for
this chapter. For example, if your hypothesis suggests your company is unprofitable due to a lack of strategic leadership,
you might research key theories and concepts about companies that have failed when their corporate leaders lack strategic
vision. If your hypothesis asserts that your company is failing to attract a growing customer base, you might look for
research on marketing theories and concepts for similar companies and industries.
Again, do not forget to discuss theoretical concepts mentioned in your hypothesis. If you attribute your organizations
problem to a lack of profitability, inadequate profit growth, lack of leadership, poor customer service, lack of research,
development, and innovation, or ineffective planning, controlling, and organizing, you must research these areas. This
section should reflect the use of peer review sources consulted during your literature search.
You may further divide Section I by offering subheadings for the types of key theoretical concepts or business problems you
are researching. For example, one subheading might be Research on Strategic Vision Failures and another might be
Research on Failed Marketing Strategies or Research on Successful Marketing Strategies. Throughout this literature search,
possible weaknesses or threats are uncovered for you to discuss. As these areas become apparent, organize the research
paper so thatnear the end of this sectionyou can bring focus to the main problem.
***3 -4 references please
1 1/2 page on each these topics- (Marketing Strategies & Telehealth vs Teledentistry.Please focus on other competitors to Smile Dental Club, in the industry and other companies such as Invisalian, Candid, Byte, PlusDental, ClearCorrect, SureSmile, Uniform Teeth, NewSmile, Zenyum and DrSmile, just to name a few.
****please list different case study for each.
********Page 4 should be the Analysis & Summary of the Marketing Strategies & Telehealth vs Teledentistry. In this section, embed the analysis.
****Compare and contrast the theoretical concepts and how they relate or differ to the Comparative Company Analysis.