Medicine/pill tracker + wristband Weekly Medicine Box that sends a reminder to take medications at certain times of the day. The reminder is done through a wristband that vibrates, and a mobile device app that is connected to the box. Furthermore, the app is used to set up the reminder times and settings of the box. The box will also have a table wireless charger for effortless charging.
The market size for this product is high and expected to rise alongside the increase in Australias geriatric population.
The product will be technically feasible with low risk as the technology required is readily available, increasing our capabilities of development.
Finally, this innovation provides unique customer value through the ability to create convenience and target a customer segment that is overwhelmed with the burden of polypharmacy.
I want you to make a marketing strategy, Use, for instance ANSOFF or the GE/McKinsey matrix. And also use these as a guideline:
1) Positioning
2) Value Proposition
3) Social Cause that the enterprise is aligned with