1. Please read the attachment alexander and kroine.
2. Answer the following questions below from this short article.
Question 1. The article by Alexander and Korine strikes a cautionary note to going global. They argue that managers need to do a cost-benefit analysis and ask themselves whether they possess the capabilities to expand internationally. Do you agree with their assessment? Why or why not?
1. Please read the article Go Global or No attachment
2. Anwer the following question below from this one as well. It can be any other company that failed and doesnt have to be realted to the article.
Can you name at least 1 company that failed in its efforts to internationalize?
What was the main reason for the failure?