Throughout this book we will be exploring how anthropologys holistic, cross-cultural, and comparative approach can help us think more deeply about other people and cultures and live more consciously in our global world. As humans, we take for granted many things about our lives and how the world works, whether it is our notions of race or the cheap cost of a chocolate or a can of Coke. But anthropologists often describe how doing fieldwork can make the familiar strange and the strange familiar.
For this essay, you will be asked to conduct an anthropological analysis of a familiar object. Can you make this most familiar cultural object unfamiliar? What would an anthropologist want to know about that can of Coke? What can you learn about yourself, your culture, or globalization in general from that can of Coke? Your task is to explore how the social life of a De Beer Diamonds intersects with the lives of people in each stage of its production, distribution, and consumption. Remember, anthropology is about people: do not just discuss ingredients, history, or manufacturing processes.
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