Customers/Target Market
Segmentation: current and if changes should be considered for ideal customer
Target customer Create a buyer/user persona (Name and photo, background, demographics, values, goals/objectives, challenges, common objections, interaction with media communications, hobbies and interests, buying behavior)
Demographics, psychographics, loyalty programs interest
Indicate what was primary segmentation and why chosen
Why they buy? Buying behavior, when/where, price sensitive?
How can product/service help your buyer persona
what value does your brand/product offer
Possible considerations: recent changes with buyers; why dont non-buyers buy?
Targeting strategy: Identify best one and why (undifferentiated, differentiated, concentrated)