Write 15 pages thesis on the topic the koh phi phi islands. Northern Thailand is celebrated for the cultural experiences it affords, such as trekking adventures in the hill tribe areas and exploration of the temples in the ancient Siam capital. Central Thailand offers the attraction of Bangkok, boasting high-end luxury hotels, cultural events and burgeoning nightlife. Southern Thailand on the other hand is branded the relaxation area, where sun, sand and the sea meet (Nelson, et al., 2007, pg. 27).This diversified offering did not emerge spontaneously but is a product of the country’s nurturing of its tourism sector (Nelson, et al., 2007, pg. 27). Tourism has since then become an important source of revenue in Thailand especially due to its beautiful beaches and exotic flavor. In 1982, during the economic slump, the government heavily promoted tourism to counter the slump. As a result, there was a large push to create new beaches and island resorts to attract foreign visitors (Baker, et al., 2005. Nelson, et al., 2007, pg. 28).However, tourism resources have been exploited to produce short-term profits rather than long-run gains for the entire economy and local development. This has resulted in the degradation of the environment and culture and many tourist attractions have subsequently closed down or lost popularity (Lebel, et al., 2010, pg. 210).This paper examines the case of Koh Phi Phi, an island in southern Thailand, which after the tsunami of 2004 was thinking of moving towards a more sustainable form of tourism after years of unchecked development. It will identify both sustainable and unsustainable practices in the tourism industry of Koh Phi Phi, and propose measures which can be undertaken to move the industry in a new sustainable direction.The islands of Koh Phi Phi are located in Southerneast Asia, a short boat ride from Thailand’s main tourist island of Phuket in the Andaman sea.