Need help with my writing homework on Carlsberg Polska Company Profile. Write a 2000 word paper answering; Carlsberg Poland is the third largest brewery company in Poland with an impressive market share of 15%. The company has created job opportunities for over 1300 employees and is looking for avenues to increase its market share and expand its business.I am currently settling in on my new posting as the marketing manager for Carlsberg Okoicim, that is, the Polish subsidiary of the international Carlsberg. My core objectives and duties in the company include developing marketing strategies and coming up with the right marketing mix to facilitate the company to maintain a larger market share. It is therefore imperative that I am able to properly implement solutions that are ahead of the competition in terms of the right marketing mix through extensive research and study of the industry. My current job posting requires a versatile well-versed employee with good managerial skills and good at marketing and execution of strategies. The core objective of my job is to not only increase the market share in a short time but also to lay down a framework that will increase brand visibility and recognition. The marketing team is also tasked with employing new strategies unique to the Polish culture and way of life in the quest to increase sales and maintain a competitive advantage over other brewing companies.The beer industry in Poland is a very competitive industry with over 90 breweries and microbreweries competing for the same market share. Under the era of the Polish communism national reign, most industries were nationalized and free-market trading was impeded, thereby stifling the growth of the economy of Poland and the respective industries. After the fall of communism, the free-market economy emerged and the brewery industry has experienced tremendous growth through mergers and consolidations of local beer firms by international brands like Carlsberg.
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