Write 12 pages thesis on the topic british film industry and financial reliance. Also, then, BBC had an elitist view of the channel’s responsibility and image, and Head of Television Service, Norman Collins, had made it clear that BBC had no intention to turn into home cinema and show commercial movies, as it had much more serious responsibilities. In spite of the tension caused by a refusal to sell feature films to television, the decade broadcasted television cinema programs such as Current Release, Picture Parade, and Film Fanfare, which kept the two industries connected.However, this is only a partial perspective and does not cover the true dynamism and depth of the relation. To view this relation in the proper light, one has to consider the economic interdependence of both media. As different delivery systems, such as video cassettes, cable, and satellite, and then the new age media such as the Internet and i-phones have broken technological barriers, they have revolutionized the business of film production. Hollywood had also gone through the same experience. The remarkable revival of the US film industry from the end 1980s, after its slump in the end 60s and early 70s, as a result of Hollywood taking advantage of pay television and video market. This is evident from the revenue figures of the studios during the 1980s and 1990s. Theatrical releases, which accounted for 76 percent of the studio revenues in the 80s, fell to 24 percent in 1994. The revenue from pay-TV rose in the same period from 4.8 percent to over seven percent and that for videos from one percent to 46.4 percent. These figures prove that between 1983 and 1993, the popularity of movies had not decreased but the audience had moved from the big screen to the television screen.As in Hollywood, in Europe (mainly Western Europe) too, the box-office spending accounted for 34.8 percent of film spending in 1992, while video accounted for 41.1 percent and pay-TV for 24.1 percent. The movies viewed in Europe, however, were mostly Hollywood productions, which had captured 77.4 percent of the theatrical market and a greater portion of the video market in 1990. In the UK, a massive 94 percent of the video rentals market was taken over by US films in 1991. This comparative data shows that while Hollywood took advantage of the new delivery mediums to capture the market at home and abroad, the European film industry failed to take this advantage. This fact, compounded with the general decline of cinema audience by approximately 24 percent in the period between 1983 and 1993, in Western Europe, led to a decline in European film production between 1980 and 1994, by almost 25 percent.