Write 9 pages thesis on the topic emerging technology and innovation. This formulates the foundation of this paper which seeks to provide useful insights on the evaluation of the methods and reasons that motivate companies to innovate, a case of EE Limited.True and game-changing innovations are quite a hard nut to crack for many companies. As Bhatt (2001) argues, “knowledge management process can be categorized into knowledge creation, knowledge validation, knowledge presentation, knowledge distribution, and knowledge application activities (pp 68-75). It is core for any company to capitalize on the knowledge and be able to juggle between knowledge management activities. This goes further into aspects of changing the culture, techniques, and technology of the organization in order to motivate innovation. When a company focuses its energies on technology, technique, and people, it is relatively implied that knowledge can be managed. Other scholars, however, argue that much focus on people, technology, and techniques do not automatically lead to knowledge management. What is needed most is the interaction between these aspects thus ensuring the effectiveness of the management. Bhatt argues that “by creating a nurturing and “learning‐by‐doing” kind of environment, an organization can sustain its competitive advantages (2001, pp 68-75).” This, therefore, implies that many companies employ a balance between aspects of knowledge management as not only a method but a reason to motivate innovation to realize competitiveness in the hypercompetitive market.Creating an environment for open innovation is another aspect that touches on the methods and reasons companies employ to motivate innovation. There is a lot of courage that is buried in the word encourage. In order to ensure that a company’s innovation flourishes, it takes much courage to encourage.&nbsp.