Your CLA2 is a paper of minimum eight pages, eight references,APA formatted, including one IndustryReport and one Company Report that you recommend to the CEO of a company how tocreate a moat and prevent the threat of entry to the market.1. Industry ReportPlease select an industry and write a rigorous industry report for your selected industry thatincorporate the followings:● The market structure of the industry by determining the concentration ratio in theindustry and how market structure affects the entry into the market● The nature of industry and the network effects● The production structure of the industry, initial capital requirements, sunk costs, andeconomies of scale● The prospect of industry in the future in regard to technological innovations2. Company ReportNow assume you are managing a company in this industry and are asked to write aCompany Report about the long term strategic decision making of the company. Thepurpose of this report is to recommend a few policies to the CEO that assures asustainable competitive advantage and long term profitability for the company.Please include the following variables in your Company Report:● Sustainable market share and how it can be achieved● Branding, reputation, and a considerable base of loyal consumers● The managerial efficiency in strategic decision making regarding:o The integration and merger activity, vertical and horizontal integrationo Preventing entry of rivals by pricing and cost policies such as limit pricing,predatory pricing, and raising rivals’ fixed or marginal costs