RECOMMENDED!!ACCOUNTING 102-Why might measures used in a balanced scorecard

  

Why might measures used in a balanced scorecard differ from company to company?Why does the balanced scorecard include financial performance measures as well as measures of how well internal business processes are doing?If you were at a company and were being reviewed on an annual basis for promotions, increases in salary, etc – would you prefer to be evaluated with a balanced scorecard approach? Some other assessment method? Why?

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