Wk 2 Team Assignment: Introduction and Situation Overview

  

Assignment Content

   Review the  Marketing Plan Template and the  Case Study as a team.

Write a minimum of 2 pages for the Situation Overview portion for your Marketing Plan that addresses the:

big picture,
company overview,
and market overview
in the ECRH case study.

Cite and reference at least 3 reputable resources (in addition to the Case Study) to support this assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

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