Wal-Mart Revised its Marketing StrategyCase
SummaryWhen
you combine all of the sections in a word count you must post a minimum of 750 words
total. Continue to demonstrate your understanding of the concepts by
incorporating them into your analysis and/or recommendations. A minimum of two
references required. You may use the textbook for one of the two.The
correct way to reference the text in the “Reference” section of each unit’s
work is as follows:Ferrell,
O., Hirt, G., & Ferrell, L. (2009). Business in a Changing World. (7th ed.)
pg. XX. New York, NY: McGraw-Hill Irwin.
1. In a narrative format discuss the key facts
and critical issues presented in the case2. What in the competitive environment
caused Wal-Mart to rethink its marketing strategy?3.
Wal-Mart does well in a recessionary economy, will the same marketing strategy
work during a thriving economic environment?
4. As CEO of
Wal-Mart, would you focus more on customers that are very price conscious or
would you also focus on higher margin, higher priced items that are often
purchased in department stores?
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