The presentation should be based on the previous paper called “TCC Athletics Proposal assignment” (AN20160913-101)6 slides + 300 words for speaker’s notesDeveloping the Sport Marketing PlanFollowing the Sport Marketing Management Model, identify the components of the model as they apply to TCC Athletics (and TCC Basketball in particular).1. The Mission Statement2. Research related to the 4 C’s (Consumer, Competition, Company and the Climate)3. Identify at least 5 segments for the product (TCC Basketball)4. Identify the Target Market(s) for TCC Basketball5. Identify a list of marketing activities that would appeal to/reach the target marketThis assignment should be organized as a proposal to Rob Chaney, TCC Athletic DirectorYou should organize your proposal under the following headings:Cover PageIntroductionMarket ResearchSegments of the MarketTarget MarketsMarketing Options for TCC BasketballAssignments
TCC Athletics, powerpoint presentation help
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