Social, Ethical, and Legal Implications

  

Purpose of AssignmentThe purpose of this assignment is to help students think through the
importance of social, legal, and ethical issues that may arise with
their product or service and the implications of decisions made within
those frameworks. It is designed to help the learners understand ethical
and legal issues related to marketing practices. This knowledge helps
to prevent such issues when developing the marketing strategies in their
marketing plan. The executive overview of the marketing plan is not a
summary and conclusion, but an overview of what the plan entails and
what it does not address.Assignment StepsProducing and marketing a product without regard to ethical, legal,
and social considerations is detrimental to the overall success of any
company.Assess in a maximum of 700 words
the ethical, legal, and social issues affecting your product or service
in two markets: the United States and one international market. Domestic
market generally means the market where the company headquarters are
located. If you choose a domestic market that is not the U.S., then your
other market is required to be the U.S. marketplace. The general
information on your two markets should be added to the Target Market
section of your Marketing Plan.Include the following:Develop a process to monitor and control marketing performance. This
process could be a flowchart but a flowchart is not required
(flowcharts do not count towards your word count requirement). Any
included flowchart must be a supplement to your verbiage, not a
substitute. Explain your process.Formulate a maximum 350-word executive summary including at a minimum the following elements:Required executive summary elements:Strategic Objectives Products or Services Optional executive summary elements:Resources Needed Projected OutcomesIntegrate the previous weeks’ sections, and
incorporate corrections and suggestions from the instructor’s weekly
feedback into one comprehensive paper. Do not just put the individual
papers together in one document. You are submitting one marketing
plan. Headings correctly formatted are crucial in this assignment. The marketing plan should be a minimum of 3,850 words and include the elements you have already explored from the following:Incorporate Understanding Target Markets (Week 2)Incorporate Promotion and the Product Life Cycle (Week 3)Incorporate Price and Channel Strategy (Week 4)Incorporate Marketing Communication and Brand Strategy (Week 5)Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)Cite a minimum of three peer-reviewed references. Include all peer-reviewed references (12) from the
previous weeks’ individual assignments in your marketing plan. This is a
total of at least 15 academic references.Format your assignment consistent with APA guidelines.Be sure to read the Social Ethical and Legal Implications Final Paper Grading Guide for guidance on how the paper will be graded.