Module 02 Written Assignment – Email Marketing

  

According to Abrahams, Chaudhary, & Deane (2010), what is an email newsletter ‘opt-in’ campaign and why are so many companies using this marketing method? What are the advantages and challenges of this marketing method? Compare the industries which send emails most frequently and least frequently. Predict what outcomes might arise if an email newsletter ‘opt-in’ campaign is sent too frequently or too infrequently.
The paper must be 3-4 pages in length (excluding title and reference page) and in APA (6th edition) format. The paper must include the article as your resource in addition to one additional reference.

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