Hi, Please write the paper on market strategy analysis. All the instructions were placed in the below checklist. Just follow the instructions. And the paper should be 5000 words.
final_paper_checklist.docx
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Final Paper Checklist/Template – Global Economics –
MBA
Please use the following Checklist to ensure a quality final assignment report. Around 10 pages single
spaced. Please note the points associated with each area. Total 200 points.
1. Cover Page 5 points
2. Table of Contents 5 points
3. Abstract – 100 -200 word summary of the paper. 10 points
4. Introduction –
a. Specify the country and the product you are exploring. Specify the different areas you
will explore in the paper.
b. Introduce your analytical framework graphic that will help your decision analysis 25
points
5. Analysis – 100 points .
All tables have to be original tables (no cutting and pasting from other sources)
a. Cultural Intelligence – Core data table from Hofstede and analysis in terms of product
success in the country. State how this product will be suitable to the cultural context of
the country. 10 points
b. Political intelligence – core data table from World Bank Governance and analysis in
terms of political stability of the country. Clearly state if there is political stability and
governance risk for launching the product in the country. 10 points
c. Market Intelligence – core data table from World Bank Doing Business data and analysis
how easy it will be to enter, do business and exit. Clearly state if there is market risk to
launch your product in the country. 10 points
d. Product intelligence – who are your competitors and what is the market segment you
are going after. Provide a table with core competition data about your product and what
kind of market share do you expect. 10 points
e. Ethical Intelligence – bring in stewardship
discussions/inequality/environmental/sustainability analysis. Here clearly state the
ethical principles that will guide you as you do business in the country 10 points
f.
Economic Intelligence – core data on the country’s economy and current economic
status. Is there economic stability and economic potential for your product. This section
should include the following ( about 3 pages at least) 50 points
i. Core data table of economic data and trends. Table of data from a credible
source. It has to have a current date of 2016 or 2016 and one other reference
point say 2015 (GDP and GDP growth rates, Unemployment rates and
disaggregated unemployment rates by race etc if available, inflation rates,
budget deficit as a percentage of GDP and trend, exchange rate, interest rates (
chose any, Prime rate, Discount rate etc), trade balance, balance of payments) –
10 points
ii. Policy cross analysis – 5 points
1. Clearly state if there is internal balance and externa balance based on
the above data. Plot the Policy Cross and illustrate internal and external
balance.
iii. Economic stability in the short and long term 20 points
1. Clearly state how the country can achieve internal balance and external
balance. Be specific on your policy, for example, expansionary fiscal
policy, etc. Don’t provide definition of the policy but explain what you
want to do say with taxes and why. Make sure you cover fiscal,
monetary, poverty/inequality, environment, trade, exchange rate and
FDI policies to achieve internal and external balance.
a. Exchange rate analysis
i. Explain how you will protect your business from
exchange rate risk.
iv. Final Analysis – 15 points
Present your analytical graphic again and now explain from the above analysis
going through each one of the areas in section 5 above and using this analysis to
conclude whether it is a good decision to invest in that country.
6. Conclusion – summarizing the paper. 5 points
7. References: 30 points (Note – you will fail the paper if you do not include the following
resources and use them in the paper)
a. Academic Journals – at least 5 references – 5 points
b. Books – at least 2 references – 5 points
c. Credible websites for data used in paper – credible means IMF, World Bank, OECD,
Official government data, websites that clearly identify data sources from above list.
Data has to be current 2015 onwards. 5 points
d. Wall Street Journal, Economist – at least 5 references. 5 points.
e. Proper APA style for bibliography – 5 points
f. Proper reference of sources in text – 5 points (If you list a resource in your bibliography
you should show where you reference it in the text to build your case)
8. Proper grammar and spelling in the text – 20 points
Please note – evidence of plagiarism or another authorship of paper
will result in a “0” and failing the course. Use “Safe Assign” to help
you with these issues.
Here is an example of an analytical framework that Corrie (2015) used in an analysis called the Policy
Mandala:
• Hofstede, etc
• EPI (Yale)
• HDI (UNDP)
• World Bank
Doing
Business Data
Culture
Competitiveness
Inclusion
Governance
• World Bank
Governance
Data
…
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