Details are in attached files. 125 – 200 words each Learning Activity (LA). – 1 APA citation per LA – No Plagiarism.Please read both attached files!
learning_activities.pdf

learning_activities.pdf

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Learning Activity/Discussion #1 “Critical Factors in Franchising”
Discuss the critical questions a franchisee should consider when entering into a potential franchise contractual
agreement, as well as the information to be provided through the key required franchisor documents: the Offering
Agreement and the Uniformed Franchising Offering Circular (or FTC Disclosure)
Also. consider the dynamics, opportunities for acquiring a franchise, or franchising your business model, as well as
the due diligence required. While some might not regard franchise acquisition as entrepreneurship in its purest form,
it nonetheless is a viable option for those seeking quasi-independent opportunities.
Learning Activity #2: Crowdsourcing
Using the subject NY Times article (May 11, 2016), “Crowdsourcing to Get Ideas, and Perhaps Save Money”, please
discuss crowd dynamics in terms of research, market testing, and potential financing for a small business venture.
http://www.nytimes.com/2016/05/12/business/smallbusiness/crowdsourcing-to-get-ideas-and-perhaps-savemoney.html
Initial Week 6 responses are due Thursday, April 20th. The Conference will close Sunday, April 23rd. Commentary is
expected
Please be sure to use the course material using in-text citations and a reference list to cite the source(s) used.
Remember, an in-text citation cannot exist without having a corresponding reference list and a reference list cannot
exist without having a corresponding in-text citation. Use of the course material using in-text citations and a
reference list is always expected in the learning activities and good practice for the assignments in the course.
Learning Activity 1 – Theme 1
This week, we look at leadership from the manager’s perspective and explore the differences from looking at
leadership from a leader’s perspective. Managers focus on process, procedure, and implementation of the
organization’s purpose. A manager’s perspective is about getting the job done and keeping stability. The leader’s
mindset is about change and moving workers toward the organization’s vision. The area of overlap comes in terms
of the need to use “soft or people skills” to get their job done. It is said that a manager motivates while a leader
empowers.
In the following five quotes each leader is commenting on the perspective of a manager in an organization as
opposed to a leader.
Define the difference between a manager’s mindset and a leader’s mindset.
Using the readings for the week, reflect and explain the meaning of each quote. and how each quote relates
to a manager’s or leader’s mindset.
“Management is doing things right; leadership is doing the right things.”
Peter Drucker
“Leadership is working with goals and vision; management is working with objectives.”
Russell Honore
“When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the
reputation of the business that remains intact.”
Warren Buffett
“Good management is the art of making problems so interesting and their solutions so constructive that everyone
wants to get to work and deal with them.”
Paul Hawken
“Management is nothing more than motivating other people.”
Lee Iacocca
Learning Activity 2 – Theme 2
The manager must be able to solve problems, communicate, and lead teams toward the completion of a task.
You are the manager of the northern branch of the Laurel City Bowling Alleys. The owner, Jill Espy, has 4 other
bowling alleys around town. The average employee assigned to the concession stand of all the Laurel City Bowling
Alleys lasts approximately 3 years. However, in your branch, the average employee lasts only 8 months. Jill is
concerned about the lack of retention of concession employees especially since training new employees is costly to
the company and this high turnover is costing her money that could be better spent elsewhere.
You have talked with your current concession staff and have learned that pay and scheduling may have some effect
on the turnover rate. Employees feel that the pay is low and the scheduling is erratic making it difficult to make
plans outside of work. You know that employees do not benefit from pay raises because they tend to leave before
being at the alleys for a year.
One worker indicated that many of the workers do not know how to handle difficult customers. It makes them not
want to come to work. At the time, the focus seems to be on getting the job done rather on customer service.
Using the employee’s feedback and other facts from the case scenario, what ideas should you consider
motivating or changing employee morale that would encourage employees to stay longer in the job?

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