Integrated Marketing Communication

  

Option #1: Integrated Marketing Communication
 
Your assignment is to analyze a company’s approach to the integrated marketing communications concept by assessing its activities associated with earned, owned, and paid media by doing the following:
 
· Research and define the marketing terms: earned, owned, and paid media (see attached graphic below)
 
· Choose a brand or product sold by this company.  Analyze the company’s approach to each of the three types of media used to promote this brand or product
 
· Synthesize your findings and describe the company’s overall approach to this brand and describe the brand’s/product’s target audience, pricing strategy, and distribution strategy
 
· Wrap up your paper with a strong, one-paragraph conclusion that summarizes your key findings vis-à-vis the three types of media and how they fit into the company’s overall brand/product strategy
 
 
 
 
Your paper should adhere to these standards:
 
· Be 4-6 pages in length, not including the title or reference pages (1,200-1,800 words)
 
· Integrate concepts, terms, and theories from the readings and module content
 
· Include at least four academic references to support your work, including one peer-reviewed article, preferably from the CSU-Global library
 
· Follow the CSU-Global Guide to Writing & APA (Links to an external site.)Links to an external site.
 
Review the grading rubric graded for this assignment for additional grading criteria.