Use the
globalEDGE™ site to complete the following exercises:
Market Potential Indicators (MPI) is an
indexing study conducted by the Michigan State University Center for
International Business Education and Research (MSU-CIBER) to compare emerging
markets on a variety of dimensions. Provide a description of the indicators
used in the indexing procedure. Which of the indicators would have greater
importance for a company that markets laptop computers? Considering the MPI
rankings, which developing countries would you advise this company to enter
first?
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