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This assignment is designed to have an application to your current work experience. It is also designed to extend you beyond your current sphere of knowledge within your current organization.

The assignment is to complete a SWOT Analysis of your current healthcare organization or service line. As part of this assignment, you should emphasize an in depth review of your competitors and their impact on your current business model. Finally, outline the steps necessary to address the organization’s success in light of your competitors? Reference the reading and lecture materials as you detail your SWOT Analysis.

Please upload your presentation using the standard PowerPoint format: not to exceed five slides and 24-point font.

References:
1)Ginter, P. M., Duncan, J. W., & Swayne, L. E. (2013). Strategic management of health care organizations (7th ed.). San Francisco, CA: Jossey-Bass.

ISBN: 978-1-118-46646-9

Chapter 3 – Service Area Competitor Analysis

2) Kaplan, R. S., & Norton, D. P. (2007). Using the balanced scorecard as a strategic management system. Harvard Business Review, July–August, 1–14.

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