Embry MBAA514 2019 March Module 4 Discussion Latest
MBAA514 Strategic Marketing Management in Aviation
Module 4 Discussion
Customer Service
Identify a firm that provided you with a good customer experience. Call the central number and ask for the CEO by name to offer your congratulations on performance.
Share with your classmates the impact this experience has on your feelings about the corporate brand? If you reach the CEO — highly unlikely — pass on your reactions on how you were treated. Were you lost in telephone-answering menus?
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