Part 9 GECourse Project – Executive SummaryBefore you submit the final version of your Strategic Management Plan, the last piece you need to create is an Executive Summary. This should be the first page in the final version of your plan. It’s meant to be something that an executive could quickly read in order to get a basic understanding of the overall strategic management plan. Due to its purpose, the executive summary should be a thorough and concise summary clearly depicting the content of the plan. Give an overview of the goal you’re trying to accomplish, any major findings in your research, the reasoning behind the goal, and any major obstacles you foresee. It should be treated as a document ready to be turned into an executive director, board of advisors, investor, etc. Therefore, format and style (presentation) is very important.Part 10 GECourse Project – Strategic Goal Controlling As you’ve learned this week, the control process is essential to the achievement of goals. It allows a business to track their progress, make adjustments, and stay on schedule for what they’re trying to achieve. Your chosen goal from the strategic management project needs these same types of controls. This course project assignment will task you with creating a detailed control process for that goal. Think through all of the departments that might be involved in the completion of the goals and how they’ll need to be tracked. The course content from this week can be very useful in providing details on strategies and ideas for control processes. Some additional research will also prove useful. This assignment should be at least two pages in length and complete the following: Identify four separate strategies that you will use to control your strategic goal. For each strategy: Identify which aspect or metric of the goal they’re controlling. Explain the reasoning and value behind the control choice. Identify the control as feed forward, concurrent, or feedback. As an example, if my goal is to “decrease the amount of defective parts made on my assembly line by 5%”, I could control it through regular maintenance checks (feed forward), thorough employee training on the machines (feed forward), and a software system that monitors production while it’s happening and can print off detailed reports after work is completed (concurrent and feedback). You will need to go into much more detail on the structure, process, and purpose of your control methods, but this should give you a good idea of how to complete this assignment. Really think through how you’ll keep up to speed with company progress on your strategic management goal.
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Module 05 Course Project – Executive Summary
Before you submit the final version of your Strategic Management Plan, the last piece you need to
create is an Executive Summary. This should be the first page in the final version of your plan. It’s
meant to be something that an executive could quickly read in order to get a basic understanding of
the overall strategic management plan. Due to its purpose, the executive summary should be a
thorough and concise summary clearly depicting the content of the plan. Give an overview of the
goal you’re trying to accomplish, any major findings in your research, the reasoning behind the goal,
and any major obstacles you foresee. It should be treated as a document ready to be turned into an
executive director, board of advisors, investor, etc. Therefore, format and style (presentation) is very
important.
Submit your completed assignment to the drop box below. Please check the Course Calendar for
specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the
“.docx” extension to the filename.) The name of the file should be your first initial and last name,
followed by an underscore and the name of the assignment, and an underscore and the date. An
example is shown below:
Jstudent_exampleproblem_101504
Module 05 Course Project – Strategic
Goal Controlling
As you’ve learned this week, the control process is essential to the achievement of goals. It allows a
business to track their progress, make adjustments, and stay on schedule for what they’re trying to
achieve. Your chosen goal from the strategic management project needs these same types of
controls. This course project assignment will task you with creating a detailed control process for that
goal. Think through all of the departments that might be involved in the completion of the goals and
how they’ll need to be tracked. The course content from this week can be very useful in providing
details on strategies and ideas for control processes. Some additional research will also prove
useful. This assignment should be at least two pages in length and complete the following:


Identify four separate strategies that you will use to control your strategic goal.
For each strategy:
o Identify which aspect or metric of the goal they’re controlling.
o Explain the reasoning and value behind the control choice.
o Identify the control as feed forward, concurrent, or feedback.
As an example, if my goal is to “decrease the amount of defective parts made on my assembly line
by 5%”, I could control it through regular maintenance checks (feed forward), thorough employee
training on the machines (feed forward), and a software system that monitors production while it’s
happening and can print off detailed reports after work is completed (concurrent and feedback). You
will need to go into much more detail on the structure, process, and purpose of your control
methods, but this should give you a good idea of how to complete this assignment. Really think
through how you’ll keep up to speed with company progress on your strategic management goal.
Submit your completed assignment to the drop box below. Please check the Course Calendar for
specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the
“.docx” extension to the filename.) The name of the file should be your first initial and last name,
followed by an underscore and the name of the assignment, and an underscore and the date. An
example is shown below:
Jstudent_exampleproblem_101504
MAN 4900 CAPSTONE
Project Overview
Throughout this course your ability to draw upon current and prior business management knowledge is
key. Using this knowledge, you will create a strategic management plan of an organization of your
choosing, while focusing on developing an effective executive summary. Halfway through the project you
will need to set original strategic goals for your chosen company to accomplish. The second half of the
project will then focus on budgeting and planning for the completion of these goals.
A strategic plan is really a road map for the future of a business. It provides guidance and direction for all
aspects of an organization in support of the company’s goals. It draws upon all areas of business
including human resources, marketing, IT, and finance, and even looks at the external influences and the
competitive marketplace. It requires you to pull together everything you learned throughout your course of
study as well as incorporate current and relevant research.
Due Date
Your final project is due in Week 6. There will be individual assignments, sometimes two in a week,
along the way. The week they are due is noted in the time line below.
Time Line
Week
Assignment
01
Company Selection; Ethics and Creating a Mission Statement
02
Internal and External Analysis; Market Analysis
03
Human Resources Strategy; Budget Estimates
04
Technology Allocation; Implementation Timeline
05
Control and Evaluation Methods; Executive Summary
06
Reflection; Final Project Submission
Requirements
Your project is built in stages throughout the course as noted in the timeline above. As you move on to
the next stage, be sure to revise your work based on instructor feedback. This is important because week
6 will require you to compile all the previous portions of the project, revise them, and then turn in a
completed strategic management plan.
For many stages of the project you will need to conduct additional research. As you do remember:


Use statements and ideas that you have come up with on your own and blend these with your
research. Do not plagiarize. If you want to use actual words from a source, put them in
quotation marks and include the source.
Follow APA format only for citing your sources. For APA guidelines, go to your college’s
Online Library which you can access through the Resources tab.
Evaluation
Each assignment leading up to the final paper is evaluated and graded independently. Your instructor will
provide specific grading criteria for each step of the project prior to its due date.
For Further Questions
If you have any questions throughout this project, please ask your Instructor. Post ideas and questions for
your classmates in the General Course Questions forum in the Getting Started folder of this course
The following is a list of companies you can choose from for your course project. All of them
are considered leaders in sustainability practices. You can also use your company or one you are
very familiar with, as you use the IISD Business Sustainability Checklist as a basis for your
project.
General Electric
PG &E
H&M
Nokia
Unilever
Vodafone
Geberit Henkel
Inditex(Zara)
Toyota
Conoco Phillips
Diageo
Embridge
Nippon
Your Company
TNT
Siemens
Smiths Group
Proctor & Gamble
Westpac Bank
Royal Dutch Shell
Another Company You Know Well

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