For the Signature Assignment, create a strategic plan for a business that you chose at the beginning of the course. You have been working on gathering business intelligence for your plan throughout the course. The business that you chose could have been a company for which you currently work or a business in which you would aspire to work. It was also recommended that you choose a company with which you are familiar, and you know you have the ability to research because of your personal experience with the company or because there is information readily available (e.g., Apple, Walmart, Target, Ford, Salvation Army, Hospital, non-profit, government, school). You may also have chosen a private, public-sector, or nonprofit company. In each week of the course, the weekly introductions, class readings, and assignment related directly to the strategic plan you are creating. Each individual assignment, which was due weekly, can now be used to create your Signature Assignment, due in Week 7 (draft) and Week 8 (final presentation).
The Signature Assignment is in the form of a PowerPoint presentation in which you will compile all previous assignments into a presentation that you will make to your senior leadership team. For each previous assignment, you have received instructor feedback, which you should incorporate into this final assignment. Ensure the five key components that support change and deliver success, as you discussed throughout the course, are woven throughout the presentation. In your presentation, be sure to include the following:
Summarize the strategic questions and brief responses to each.
Summarize the tactical and operational questions and offer brief responses to each.
Analyze your customers.
Analyze your competitors.
Summarize the analyses used to arrive at your strategy choice.
Describe your chosen strategy, explain why it is the best fit for your business, and offer specific details about which of the four generic strategies were chosen and why.
Summarize your communication plan to employees.
Support your presentation with a minimum of five scholarly resources. In addition to the specified resources here in the course, other appropriate scholarly resources, including older articles, may be included.
Length: 15 slides (with a separate reference slide)
Notes Length: 200 words for each, or you may opt to include voice narration if you wish.
Slide References: Include a minimum of 5 scholarly resources.
Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
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