Online Exam 2
Question 1
Intellectual property is protected by all EXCEPT:
Question options:
patents.
trademarks.
copyrights.
licensing.
Question 2
__________ increasingly allows targeting segments of one developing a personalized offer in a profitable manner.
Question options:
Micro-segmentation
Personalization
M-commerce
Co-opetition
Question 3
The __________ environment considers factors such as population demographics, income distribution between different sectors of society, social mobility of people and differing attitudes to work and leisure.
Question options:
economic
social
political and legal
natural
Question 4
__________ coalitions are those set up among firms with complementary business activities.
Question options:
Connex
Non-connex
Complementary
Non- complementary
Question 5
Personality type and personal interests are related to __________ segmentation.
Question options:
geographic
demographic
psychographic
behavioral
Question 6
External analysis results in the identification of __________ factors that impact the competitive position and profitability of all organizations within an industry.
Question options:
strategic
key success
competitive
economic
Question 7
Identifying external strategic factors includes all EXCEPT:
Question options:
identifying likely emerging trends.
assessing the probability of trends actually occurring.
attempting to identify the impact of each trend on the corporation being examined.
determining an approach to addressing each of the trends.
Question 8
EBay has created strong barriers to entry for potential competitors through:
Question options:
the large customer base it has created over the past few years.
market liquidity.
strong intellectual property protection.
information and communication technologies (ICT).
Question 9
The __________ environment relates to issues on different organizational levels. At country and industry levels, it includes issues such as taxation, monopoly legislation, and environmental laws.
Question options:
economic
social
political and legal
natural
Question 10
The __________ organizes an industry into strategic groups and types, summarizing the industry according to all significant factors.
Question options:
industry matrix
five basic forces
trends analysis
SWOT analysis
Question 11
The attractiveness of market segments can be analyzed through:
Question options:
full market scanning.
multi-segment analysis.
the five forces framework.
industry evaluation.
Question 12
The use of __________ contributes to reducing the extent of capital that was traditionally required to enter into an industry. An example is cloud computing.
Question options:
Internet accessibility tools
environmental scanning
customer relationship management (CRM)
information and communication technologies (ICT)
Question 13
An important dimension of the __________ environment that impacts the development and use of the Internet is online usage patterns.
Question options:
economic
social
political and legal
natural
Question 14
The e-business __________ provides an overview of the different participants in electronic business.
Question options:
market segmentation matrix
target market matrix
competitive analysis
environmental scanning grid
Question 15
The application of Porter’s model can suggest to the business analyst the likely:
Question options:
profitability of the product.
bargaining power of the firm.
rivalry within the industry.
company positioning.
Question 16
Companies can choose from five main possibilities to target market segments. Which of the following is NOT one of the possibilities?
Question options:
Single-segment concentration
Multi-segment concentration
Selective specialization
Product specialization
Question 17
A(n) __________ involves identifying external environmental variables and identifying external strategic factors.
Question options:
strategic analysis
industry review
environmental scan
competitive analysis
Question 18
Age, gender, income, and lifestyle are related to __________ segmentation.
Question options:
geographic
demographic
psychographic
behavioral
Question 19
__________ can be a valuable option to increase revenues, since it limits customer acquisition costs.
Question options:
Internet advertising
Social media
Cross-selling
Joint ventures
Question 20
The bargaining power of __________ is high when there is a high degree of market transparency.
Question options:
retailers
suppliers
buyers
sellers
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