Review Phillips (grooming), Schick (grooming) and BIC (Grooming) market share or some measure of their relative success and power compared to P&G (Grooming). 

Review the performance of each: Phillips (Grooming), Schick and BIC (Grooming)

Review relative resources, profitability, key competitive advantages and Sustainable Competitive Advantages of Phillips (grooming), Schick and BIC (Grooming).