A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for Google.Google has been through numerous changes in recent years. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company’s Website, the course textbook, and other online sources.Amazon HistoryAmazon.com, (NASDAQ: AMZN) is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an online bookstore before diversifying its product lines by adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. Amazon has since established separate websites in Canada, the United Kingdom, Germany, Austria, France, China, and Japan.Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has ever seen.1. CustomersWho are the currentcustomers/users? Include information related to demographics, psychographicsand buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such aswhether the brand is trying to appeal to a certain social or cultural group andhow customers perceive the product/brand. It’s also possible to include demographicinformation related to: age, educational attainment, geographic area, gender,race, employment status and/or home ownership. Additionally, you can discuss psychographicinformation which includes those attributes that relate to personality, values,attitudes, interests, or lifestyles of people. This area is also related to situationallife stages as well as customer beliefs, and how customers want to seethemselves and be perceived. Some examples of psychographic groups includevideo gamers, soccer moms, sports fanatics, hipsters, and single moms. Lifecycle stages include: retirees, new homeowners, college students and newparents. Be aware that some products/brands may appeal to a wider customer basethan others.(Insert response]What do the customers buy/use? [Insert response]What changes can thecompany/brand expect in the future? How can the company/brand better serve itscustomers? Include information about potential opportunities and threats.For example, you could include information about the current demand for theproduct/brand, and how it is changing or has changed including possiblevariations or modifications in the future. You may also determine/discuss ifthe brand/company can take advantage or has taken advantage of the changes. It’salso possible to consider and talk about whether the product/brand is a lessexpensive substitute, perhaps, or maybe a product/brand that is easier to usewith more features. [Insert response]2. Company[This is what the brand is currently.] Identify strengths and weaknesses of the company/brand as it exists today. Whatdoes the company/brand do well and not so well at this very moment?[Insert response]This is what the company/brand needs to become.]How can the company/brand improve itsweaknesses and maintain or grow its strengths? Suggest how the company/brandcan improve upon the things it does well and not so well.[Insert response]3. ContextDefine the current business environment. Include information about political, legal, economictechnological and societal factors that may influence sales.For example: You could perhaps discuss the current trendsand conditions for this Industry and for the brand. It’s possible to includeinformation about how the Economy affects this industry. This could include changesin income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping onlinemay also be relevant. Whether or not the product is high-tech, or state-of-the-artcan be also be included in describing the context. For example, are there othercompanies producing new versions of the product? Is the market changingquickly? How is technology affecting this product or service? Are there any newlaws that may affect the brand?[Insert response]4. Collaborators Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them?[Insert response]Thanks for your help!
Recent Comments