We are dealing with a client, American High (Movie Production Company), located in Syracuse/Liverpoole New York. We found three PR problems which are: deciding what content is popular for their target audience, their
ability to foster a community between set workers (directors, talent, etc), and their ability to increase viewership for
their movies.
Based on those three issues determine what external factors are affecting those current issues such as:
Public perceptions including reputation or image
-Supporters (analyze media content and identify who expressed support
Competitors (who expressed challenging views or opposing arguments)
any social, political, or economic factors externally that may have limited the effectiveness of the public
relations program