Watch these 2 videos and answer the proposed questions below –

1. What is the first and most important thing to do in a crisis situation?
2. In a crisis situation, media are powerful; how the press responds to a given situation has a great deal to do with how the public responds. Thus, what should public relations practitioners do when they speak to the media?
3. As social media has redefined what a crisis means. For organizations, what are the new challenges and advantages in managing a crisis? What do you think about the role of social media in terms of managing a crisis?
4. What mentioned aspects by these PR practitioners do you feel are a bit outdated?