turn in:
1) Please provide a short statement expressing your gratitude to the donor(s) for making this scholarship possible and how it will make a difference in your academic career and in your life. (5-10 complete sentences.)
2. On your website, please attach your marketing/promotion video there. Its best to upload the video to youtube and embed the link on your website. This will be needed for Module 3 as you need to show proof of at least 20 video views.
(2) Customer Persona. Compile the demographics of your ideal, target customer. Samples included below.
(3) Marketing Strategy. publish a strategy for a marketing campaign using the information and data youve gathered as part of your Customer Persona. Then build out a strategy (template and sample included below) on how you will execute this marketing strategy to drive traffic to your MVP website (at least 50 visitors) and get at least 20 visitors to watch your video. So the more visitors you have to your site, the more likely you will get your 20 visitors. (Note: You will include a Google Analytics dashboard in your pitch deck for Module 3 assignment so you DO not need to worry about driving all of the traffic to your site during Module 2. But make sure your website is set up correctly or you will not be able to get the information you need to turn in. See instructions video for the MVP website set up above.)
VIDEO can be made with animation characters. Please follow all instructions
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