answered: This assignment was to have MBA students take the time to ap
This assignment was to have MBA students take the time to apply the Marketing plan format to THEMSELVES as the product in a personal branding exercise. Past students requested that they use this assignment to also work on entrepreneurial ideas or for a family members/friends small business as the focus of this marketing plan, so I am allowing that too. I did not change the language of the worksheets to reflect an outside company, so when you see you/your, consider the small business as the entity. You can NOT use a large corporation for this project.
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