The LE 2 Assignment documentOpen this document with ReadSpeaker docReader , template and supportive materials posted in the Learning Exercises Module. Be sure that you examine those documents carefully.
Review the Lecture Notes on positioning. One task in this assignment is to develop a positioning statement for the 2023 Toyota bZ4X This should reflect what your team thinks will be effective to distinguish the bZ4X from the competitive sett.
As per the syllabus, Learning Exercises are graded based on (1) overall quality (e.g., quality of the strategic/tactical ideas), (2) accuracy (of any data presented), (3) completeness and attention to detail, and (4) writing style, grammar, organization, relevance. Peer evaluations are also required and are used to assign individual grades.
This assignment is worth 10 points: about 2 points for the abstract benefits and associated attributes, 3 points for the positioning statement, 1 point for the brand personality statement, and 2 points for the target market profile, and about 2 points for the overall assessment (consistency, etc.).
A sample is provided for illustration purposes only. Review the LE 2 Guidelines webpage before submitting this assignment. Use the template provided below to outline your assignment document.
Submit the team assignment in Word format before the deadline in the Course Summary list of due dates.
Mine part is part B, Positioning Statement for the Toyota bZ4X.